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How to write a Google review in 2024? (91 examples & templates)

91 review examples & templates to publish on Google

If you've made it this far, chances are you're wondering how to write a review on Google. This article gives you tips for getting started with Google reviews.

1. Understand the Google algorithm and how it works

2. Where can I see Google reviews?

3. Who can post customer reviews on Google?

4. How to post a review on Google?

5. What impact do reviews have on a company's online reputation?

6. What are the different types of reviews?

7 +91 review examples and templates to publish

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Understand Google algorithm and how it works

Understand the Google algorithm and how it works

Google… my dear Google, but who are you?

Google is a search engine that works with billions of different web pages. They rank them according to their relevance in response to user queries. One of the key aspects of Google is its customer reviews function. This function allows users to leave comments and ratings on the companies, products, or services they have used. Reviews are displayed in internet search results, helping other users make decisions when looking for information about a specific company or product.

Working within the platform Google Maps, this system is based on a rating scale ranging from 1 to 5 stars. Reviews and responses to reviews are just as visible on Google Maps as they are on a Google search directly.

Google reviews are popular and very valuable to consumers looking for reliable information about a particular place. These reviews play a crucial role in the decision-making of future customers.

Through this system, Google reviews promote transparency, trust, and the establishment of a community of users who want to share their experiences for the benefit of all.

Companies have the possibility to respond to their customer reviews in order to be able to interact with their customers and manage their e-reputation.

Google My Business is a tool made available by Google for companies that have a page on their platform. This tool allows them to easily interact with their customers. Thanks to Google My Business, businesses can respond to comments left by their customers directly on their business page. The tool offered by Google allows them to take into account the feedback and concerns of their customers quickly.

Where can I see Google reviews?

Google reviews are visible in several places:

1. Customer reviews on Google Maps — example of a restaurant page

Customer reviews on Google Maps — example of a restaurant page

2. Customer reviews on Google Profile - Example of a hotel page

Customer reviews on Google My business - Example of a hotel page

3. Customer reviews via Google searches — example of a page for a hotel in New York

Customer reviews via Google searches — example of a page for a hotel in New York

Who can post customer reviews on Google?

Many user with a google account may publish customer reviews of establishments such as restaurants, hotels, shops, and many other sectors. Everyone can share their opinion and experience, whether positive or negative. Sharing your opinion can help other people make decisions when looking for products or services. Customer reviews are often much more consulted than the company's website. However, it is essential to respect the rules of the platform by avoiding offensive, misleading, or fraudulent content. If so, you have the option to delete the review from the issuer.

How to post a review on Google?

To post a review on Google, follow these steps:

Step 1. Log in to your Google account:

Make sure you're signed in to your Google Account and, if you have more than one, the desired Google Account. If you don't have an account, you will need to create one.

Step 1. Log in to your Google account

Step 2. Find the company:

Enter the name of the business you want to review into the Google search bar. For example, here we typed “SoLike” in the Google search bar.

Step 2. Find the company:

Step 3. Access the business listing:

Click the business in the search results to go to their Google My Business listing. This is where you find the results of Google Maps with the different companies and their customer reviews.

Step 3. Access the business listing

Step 4. Write the review:

On the company page, look for the "Reviews" tab and click on it. You will have an overall overview of the company's reviews and the average rating on the number of customer reviews.

Step 4. Write the review

Step 5. Rate:

Stars will allow you to assign a rating to the company. Select the number of stars corresponding to your experience (1 star being the lowest and 5 stars the highest).

Step 6. Write your review:

Next, write your review explaining your experience with the company. Be honest, clear, and specific, but be careful not to use abusive, offensive, or misleading language or you risk having your review deleted. You can also add photos if you wish.

Step 7. Preview and Submit:

Before submitting your review, you can preview it to make sure it meets your expectations. Once satisfied, click the "Publish" button.

Step 8. Your review is now live:

Congratulations ! Your review will be visible to other users viewing the company listing. You receive an email in your Gmail box and can view your other posted reviews.

It is important to leave constructive and objective opinions to help other users take decisions. But also to allow the company to understand your satisfaction or dissatisfaction. Avoid offensive or inappropriate language, as this may violate Google policies and may result in your review being removed.

Please note that companies have the option of responding to reviews, including negative reviews, in order to solve any problem encountered by the customer. It may also be useful for other users who read reviews.

What impact do reviews have on a company's online reputation?

These days, consumers are increasingly inclined to seek out reviews and testimonials before making a purchase or engaging with a brand. Customer reviews are even generally consulted BEFORE your website.

Positive reviews build the credibility of the business as well as the trust of future customers, which can lead to a sales increase and some brand loyalty.

However, negative reviews can devastate a business's reputation, discouraging potential customers from buying or going to that business and leading to lower revenue.

Businesses need to actively manage their online presence, respond to feedback in a professional manner, resolve issues with dissatisfied customers, and highlight positive feedback to maintain a positive reputation. Good review management can be a huge competitive advantage in today's digital environment.

So yes, reputation goes through online customer reviews. Here is a complete article that explains the importance of review responses to the consumer and why it impacts sales

Responding to customer reviews impacts revenue

Responding to customer reviews impacts revenue

Have you ever been told that customer reviews and responses to reviews impact a company's revenue?

Two very reliable studies have proven this.

Evidence 1 - Uberall :

The study from d’Uberall has proven that between 2 identical companies on Google My Business, the establishment that responds to at least 30% of its reviews can generate an 80% higher conversion compared to the company that does not respond 😱

Evidence 2 - Harvard Business Review :

The study from the Harvard Business Review explains that responding to his reviews leads to a “12% increase in the number of reviews received“ and that “the rating of hotels that have processed their customers' feedback would also have benefited from an increase of 0.12 stars on average. ”

So yes, responding to customer reviews has a positive impact on your turnover. You can also find a very detailed article on this subject. 

Responding to customer reviews impacts SEO

Responding to customer reviews impacts both the turnover and the SEO of a company on the Web. When you commit to responding in a way proactive and constructive reviews left by your customers, this sends a positive signal to search engines.

This is how Google and other search engines value business engagement with their customers and put your business page forward.

To further improve your SEO on Google, you can write articles, but also use keywords in your responses to customer reviews. All these combined  allow you to appear in the first search results on Google.

What are the different types of reviews?

THE Positive reviews:

Positive reviews are written by satisfied customers who express their appreciation for the company, product, or service consumed. They highlight the positive aspects of their experience and may mention product quality, exceptional customer service, fast delivery, etc. These positive reviews are important for the business, as they help build a good reputation on the internet and encourage other customers to leave reviews and buy.

Here is an example of a positive review on Google:

Negative reviews:

Negative reviews are left by unhappy customers who had a bad experience with the company, product, or service. They may express their dissatisfaction with the quality of the product, poor communication with customer service, delays in delivery, etc.

Negative reviews can damage a business’s online reputation and deter potential customers from doing business with it. But don't panic, negative reviews are still important. Just respond in a professional manner and offer solutions to mitigate their negative impact. It is also important to use its negative opinions to give credibility to its positive opinions. Here is an article which explains the importance of negative reviews.

Here is an example of a negative review on Google:

Negative reviews:

Neutral or mixed reviews:

Mixed reviews are customer reviews that fall between positive and negative reviews. They may be left by customers who had an average experience or weren't particularly impressed with the company or product. These reviews can influence the decisions of potential customers depending on their content and the aspects mentioned.

Here is an example of a mixed review on Google:

Neutral or mixed reviews:

Respond to all your reviews in seconds? It is possible with SoLike!

A solution that responds to 100% of your reviews 5 times faster than before!

Lack of time is a factor that prevents some companies from responding to their customer reviews. Of course, time is money. But the responses to customer reviews too. SoLike is an intelligent assistant that offers you three personalized responses for each of your customer reviews, in the language of the review.

How to respond to your customer reviews in 2 clicks?

Step 1 - Chrome extension / plugin is required

You have to install the Chrome Extension

Step 2 : Our AI analyzes the sentiment expressed by the author of the review

Whether positive or negative, and then proposing three appropriate responses. This analytical capability is made possible through the use of artificial intelligence that powers the tool.


Chrome extension review analysis


Step 3 : 3 answers are generated automatically

You just have to select the most appropriate with a single click. Managing comments will only take a few moments. According to user feedback, this solution has resulted in significant time savings, up to 24 hours per month, with an average of 12 hours.

Step 4 : Craft the review response until perfection

You can modify the suggested review reply in your language (30 languages) as well as in the review language In addition, SoLike provides you with a colossal library of 11 billion answers, thus offering a wide variety of answers.


Thanks to this solution, you can answer all your customers’ opinions without sacrificing precious hours. This gives you valuable time to focus on other important tasks and responsibilities.



91 review examples & templates to publish for each sector on Google

Ecommerce review examples on Google:

Positive reviews:

Negative reviews:

Hotel review examples on Google:

Positive Reviews:

Negative reviews:

Restaurant review examples on Google:

Positive reviews:

Negative reviews:

Automobile review examples on Google:

Positive reviews:

Negative reviews:



Seasonal home rental review examples on Google:

Positive reviews:

Negative reviews:

Industry review examples on Google:

Positive reviews:

Negative reviews:

Food review examples on Google:

Positive reviews:

Negative reviews:

Banks and Insurance review examples on Google:

Positive reviews:

Negative reviews:

Trade and Distribution review examples on Google:

Positive Reviews


Negative reviews:

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