Customer reviews and community management: the essential duo to build a solid online reputation
e-reputation is too serious a matter to be left to waste. Between the customer reviews that are increasing on Google My Business, TripAdvisor, TripAdvisor, TripAdvisor, Tripadvisor, Trustpilot or Booking.com, and the comments that are exploding on Instagram, TikTok, Facebook or LinkedIn, one thing is clear: without strategic community management, brands are naked.