Guest Suite vs Mara solutions: what should you choose?
In a hotel sector where 96% of Internet users consult online reviews before booking, the effective management of customer reviews has become a major strategic issue. Two solutions stand out in particular in this field: Guest Suite, a French leader with more than 10 years of experience, and Mara Solutions, a recent solution recognized by Hotel Tech Report.
Guest suite vs Mara Solutions
Overview of solutions
Guest Suite: French expertise at the service of the hotel industry
Guest Suite is a complete French solution that has made it possible to centralize, collect, collect, distribute, analyze and respond to customer reviews for more than 10 years. Strong of more than 2000 customers in the tourism sector, the company has positioned itself as the national leader in hotel e-reputation.
Mara Solutions: The international AI approach
Mara Solutions is an AI-powered German reputation management platform, recognized as a 2025 reputation management solution by Hotel Tech Report. Recently launched, this solution uses artificial intelligence to help businesses respond to their customer reviews.
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Mara Solutions and Guest Suite Analysis
Detailed comparative analysis
1. Collecting and disseminating opinions
Guest suite:
Preferred technological partner of more than a dozen review platforms, including Google (official agreement), TripAdvisor, Yellow Pages, Petit Futé
Multi-channel collection system: SMS, email, QR Code, tablet, NFC chip
Personalized distribution of reviews according to needs (ex: 50% Google, 15% website, 35% Yellow Pages)
Intelligent connections with business software (CRM) to automate collection
Mara Solutions:
Primary focus on response and analysis rather than collection
Centralization of reviews from the main platforms
Extensive language support for multi-language management
Integration with major OTAs (Booking.com, Expedia)
⚠️ Suggested answers are made by copy and paste. You will have to copy your customer's review, paste it on Mara and then copy the response to paste it on your site.
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AI and automated responses
2. Artificial intelligence and automated responses
Guest suite:
First company in Europe to integrate AI for responses to reviews (January 2023)
Various modules: manual response, pre-loaded libraries, AI suggestions, auto-posted responses
Possibility to create an editorial charter adapted to the tone of the brand
SEO optimization integrated into the answers
Mara Solutions:
Conversational AI to respond up to 3x faster
Generating personalized responses, but not automated
Automatic emotional tone detection and appropriate response suggestions
Improving speed scores on OTAs like Expedia
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Mara Solutions and Guest Suite: Analysis and Insights
3. Analysis and insights
Guest suite:
Monthly semantic analysis to identify recurring opinion trends and themes
Detailed dashboards with recognized KPIs (CSAT, NPS)
Competitive analysis and performance comparison
Customizable real-time alerts
Mara Solutions:
AI-powered analysis with detection of recurring issues in negative reviews
Sentiment and trend monitoring
Automated competitive benchmarking
Data-based approach to identifying operational improvements
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UX Guest Suite vs Mara Solutions
4. Ease of use and user experience
Guest suite:
Full French interface
7-14 day free trial
Customer support and strategic support in French
Personalized training and onboarding
Mara Solutions:
Account setup in 3 minutes
International multi-lingual support
Here's a look at the Mara review response generator:
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Mara Solutions and Guest Suite pricing
Pricing and accessibility
Guest Suite
Discounted rates according to the number of points of sale
Customized quote
Model adapted to hotel networks and groups
ROI proven by independent BDO study
Mara Solutions
Licenses generally $30 to $50/institution/month with annual contract
International SaaS model
Possibility to test 2 weeks (VS SoLike: 30 free answers each month)
Interface only available in English and German
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SoLike: The French alternative that is revolutionizing the market
Beyond these two solutions, it is important to mention SoLike, the French/Swiss innovation that redefines market standards for responding to customer reviews.
The distinctive advantages of SoLike
French technological innovation
First French player to offer the automation of personalized responses
Chrome extension — no credible alternative on the market (unlike basic “copy and paste” approaches). A button is displayed directly on the sites of your customer reviews. (Google, Trustyou, Tripadvisor, Tripadvisor, Skeepers, Booking, Trustpilot etc.)
Technology 100% developed in France with personalized support
Several solutions, according to your needs:
Serenity model : complete human outsourcing of response management — service not found at Guest Suite or Mara
Review aggregator: A dedicated E-reputation interface. Ideal if you have several establishments.
Modular approach: from autonomous extension to total outsourcing
Automation: If the company wants, it can fully automate (or not) its responses to reviews.
Specialization vs generalism
100% expertise dedicated to responding to reviews - while Guest Suite diversifies and Mara remains a generalist
Continuous optimization based on thousands of responses processed
In-depth knowledge of French customer expectations
Why SoLike is different from Guest Suite and Mara Solutions
Vs Guest Suite : Expert specialization vs all-in-one approach, simplicity vs complexity
Vs Mara Solutions : French innovation vs foreign solution, revolutionary Chrome extension vs classical approaches, unique Serenity model vs standard offer
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Conclusion: Which solution should you choose?
Guest Suite is suitable for:
Establishments seeking a complete French solution with extensive collection
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